by MICHAEL TUTINO | Jan 13, 2021 | Brand Alignment, Content Strategy, Story Identification
Use Your Brand to Fuel Your Content and Your Heart to Tell a Great Story Is your campus team hard at work managing your brand? If so, you’re likely making decisions about what content to produce to feed your marketing campaign. If your school is like most, you’re in...
by MICHAEL TUTINO | Jan 13, 2021 | Brand Alignment, Content Strategy, Market Research
How Community Partnerships Enhance a College’s Brand The research phase of a brand equity study involves discussions with community partners, those many groups and individuals who work with colleges on mutually beneficial initiatives in support of student success and...
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