by MICHAEL TUTINO | Jan 13, 2021 | Content Strategy, Story Identification
Effective Stories Take Risks Improving storytelling is not just a simple matter of ensuring the college or university is portrayed as a catalyst or important ‘character’ within each story. It’s also about being bolder, braver, and more willing to create tension....
by MICHAEL TUTINO | Jan 13, 2021 | Brand Alignment, Content Strategy, Story Identification
Use Your Brand to Fuel Your Content and Your Heart to Tell a Great Story Is your campus team hard at work managing your brand? If so, you’re likely making decisions about what content to produce to feed your marketing campaign. If your school is like most, you’re in...
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