by MICHAEL TUTINO | Jan 13, 2021 | Content Strategy, Story Identification
Effective Stories Take Risks Improving storytelling is not just a simple matter of ensuring the college or university is portrayed as a catalyst or important ‘character’ within each story. It’s also about being bolder, braver, and more willing to create tension....
by MICHAEL TUTINO | Jan 13, 2021 | Brand Alignment, Content Strategy, Story Identification
Use Your Brand to Fuel Your Content and Your Heart to Tell a Great Story Is your campus team hard at work managing your brand? If so, you’re likely making decisions about what content to produce to feed your marketing campaign. If your school is like most, you’re in...
by MICHAEL TUTINO | Jan 13, 2021 | Brand Alignment, Content Strategy, Market Research
How Community Partnerships Enhance a College’s Brand The research phase of a brand equity study involves discussions with community partners, those many groups and individuals who work with colleges on mutually beneficial initiatives in support of student success and...
by MICHAEL TUTINO | Jan 12, 2021 | Audience Definition, Market Research
Before You Share Your Story, Listen to Theirs Institutions across the U.S. have adjusted just about every aspect of their operations as they respond to the effects of COVID-19. How they market themselves must change, too. Here’s how to adjust your college’s content...
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