by MICHAEL TUTINO | Jan 13, 2021 | Brand Alignment, Content Strategy, Market Research
How Community Partnerships Enhance a College’s Brand The research phase of a brand equity study involves discussions with community partners, those many groups and individuals who work with colleges on mutually beneficial initiatives in support of student success and...
by MICHAEL TUTINO | Jan 12, 2021 | Audience Definition, Market Research
Before You Share Your Story, Listen to Theirs Institutions across the U.S. have adjusted just about every aspect of their operations as they respond to the effects of COVID-19. How they market themselves must change, too. Here’s how to adjust your college’s content...
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